Strategy is all about staying multiple moves ahead of your customers and the competition. It's about creating desired results (actions) through well conceived moves on your part.
It’s the action^reaction scenario, it’s about knowing what you should and shouldn’t be doing, it’s about not being surprised, and when you are, being prepared with an appropriate response or action. A strategic plan is the ‘how-to’ part.Strategic planning creates purpose, instills need, provides direction, and keeps your organization focused.
No strategic plan > No purpose > Arbitrary results
